Atlanta Black Rodeo Association

ABRA was founded

ABRA was founded in 1991 by Keith Roberts. Roberts began with a focus upon rodeo production and equine courses, both specifically targeted to the African American audience. As a rodeo athlete for 13 years, and 1985 American Rodeo Association Northeast Bareback Bronc champion, Roberts recognizes the importance of notonly preserving this aspect of African American heritage, but also the positive impact ABRA demonstrates to minority youth.


Traditionally, the rodeos each feature at least fifty cowboy and cowgirl athletes. Competition in calf roping, barrel racing, steer wrestling, bareback riding, and bull riding ensues over three days. The daily children’s calf scramble is a highlight of the rodeo; audience participants join in the competition, chasing a calf and pulling a flag off to win prizes.

Since 1991

Since 1991, ABRA’s recognition as the face of Atlanta’s black rodeo and horsemanship has steadily grown. The annual ABRA rodeo events bring together the African American community in celebration of a shared heritage, athletic competition, and family oriented entertainment. These events ultimately work to reinforce cultural pride in families and their children, in a wholesome family oriented sporting event.

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